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LAZ Parking, the largest privately held parking company in the U.S., faced a learning challenge that would test any organization: training 16,000 employees across 4,000 locations—with 70% working on the frontlines.
Before the organization rolled out a new LMS in 2024, the previous system relied on Excel spreadsheets to manage training across highly variable regional compliance environments, creating more problems than solutions. The company’s Learning Technology and Experience Manager, Colt Alton, decided to abandon these manual processes in favor of an AI-powered learning system through Absorb LMS.
Scaling beyond size
The results speak for themselves. Since implementing the new LMS system in January 2024, LAZ has deployed more than 200 courses tailored to local compliance requirements and employee preferences, ranging from gamified microlearning modules to podcasts.
The transition required rethinking fundamental assumptions about corporate training. “Scaling learning is not just about making it bigger,” Alton explains. “It is about making it easier to access, more relevant to the learner and fully aligned with operational realities.”
Colt Alton, LAZ Parking
Alton and the LAZ team needed to balance consistency in core competencies—like compliance and essential skills—while empowering local operations to customize learning for their specific needs.
“With over 4,000 locations, we
