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What is the September Surge, and how can your business capitalize on it?

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It’s back-to-school season, but the buzz extends beyond reactivated academic campuses. 

Workplaces are feeling new life, too, with summer hours fading and fewer folks taking those extended vacations. There’s a sense that it’s time to get back to business, through both renewed productivity and hiring. It’s a sentiment that’s coined the term September Surge, capturing the wave of expected activity that coincides with not only the tail end of Summer, but the ensuing fourth quarter.

For employers, it can be prime time to attract new talent. But in more competitive industries, preparing for the September Surge – and extending its payoff – means tightening your game up in terms of:

Your hiring process Your available roles and job ads Your employer branding Your available resources

Even in a relatively tepid labor market, where mild payroll gains are prompting interest rate cuts and tough hiring choices, companies in health care, hospitality, and public administration are positioned to pounce – or whiff – on opportunities because of the sheer number of talent available and roles ready to fill. Health care and the public sector have been adding jobs throughout 2024, but there’s a fine line between hiring seasonal help and

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