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Goals define direction. But what sustains progress and ensures achievement?
Goal setting remains a critical foundation in performance management. It brings structure, clarifies expectations, and aligns individual work to organizational priorities.
However, SAP’s Future of Work Research Lab and customer experience consistently show that performance is not determined when goals are set. It evolves over time through feedback, conversations, and adjustments as work progresses. Organizations are increasingly recognizing that performance is not a static event, but a continuous process shaped in the flow of work.
