From Shiny Objects to Real Solutions: Rebecca Carr on TA Tech

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Aptitude Research

On this episode of Transformation Realness, I’m joined by the fabulous Rebecca Carr, CEO of SmartRecruiters, to talk about shaking up talent acquisition with personalized hiring workflows, API-first platforms, and tools so intuitive they feel like unlocking your phone.

With a deep history in product innovation and a fresh CEO perspective, Rebecca is laser-focused on three themes: meeting users where they are, empowering creativity through smart systems, and designing recruiting tools that keep pace with the speed of work today. Hiring shouldn’t feel like a chore — and Rebecca is here to make sure it doesn’t.

From making managers’ lives easier to scaling for global needs, Rebecca’s vision is exactly what this space needs right now. If you’re ready to reimagine recruiting technology for today’s fast-paced world, this episode is a must-listen.

Hiring Should Feel Effortless

Recruiting tech has evolved, but let’s not kid ourselves — it’s still clunky in too many places. It’s a pain Rebecca is all too familiar with herself, from her background in TA and experiences building out the SmartRecruiters team. “I’m hiring a CMO. And I’m an ATS creator — and the last thing I want to go do is log into my

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