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A tool for creating AI-powered images and videos to help candidates understand job roles has earned the prestigious Excellence in HR Tech Innovation award at the 2025 HR Tech conference in Las Vegas.
This year, over 120 established and emerging HR tech vendors entered the annual Top HR Products competition, hosted by the HR Tech conference and HR Executive. Twelve were chosen as winners, with a single prize given to the winner with the most innovative tool—in 2025, that is Immersive Job Previews by Paradox.
Why Immersive Job Previews by Paradox?
According to Top HR Products judges, Immersive Job Previews by Paradox stands out by offering recruiters the ability to create polished, on-brand videos in hours, giving candidates a deeper understanding of jobs before they apply.
Credit: Paradox
The tool impressed the judging panel with its ability to tackle persistent HR challenges, particularly for high-turnover roles where candidates may lack understanding of how the role connects to the company’s mission and business objectives.
These challenges include limited resources for producing recruitment media, unclear role expectations that lead to misaligned hires and high early turnover rates. By automating the creation of realistic, AI-generated job videos and simulations based on real employee
