A blueprint for loyalty: How meaningful work drives long-term stay

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In an era when job-hopping has become the norm and employee loyalty seems increasingly elusive, the Singapore Institute of Management (SIM) is quietly defying the trend. With 35% of its employees having stayed for more than a decade—and nearly 10% being alumni—this private education institute is showing that with the right culture, development opportunities and shared purpose, retention can be more than an HR metric but a way of life.

“People want to do meaningful and purposeful work, which is recognized and rewarded,” Sara Yik, chief human capital officer at the institute, told HRM Asia. “People join—and stay with—SIM because they resonate with our purpose.”

‘Learn for life, thrive for life’

That purpose is deeply embedded in the institution’s DNA. With a $60 million (Singapore dollars) SIM Impact Fund supporting bursaries, scholarships and other initiatives that make education more accessible, employees see their work translate directly into lives changed.

“Our goal is for our learners to ‘learn for life, thrive for life,’ ” Yik said. “They see our students graduate and go on to have successful jobs and careers and take pride in truly making a difference to thousands of people over the 60 years of SIM’s history.”

While Yik

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