Appcast Acquires Bayard Advertising

appcast acquires bayard
Read Time2 Minute, 45 Second

QUICK TAKE: The programmatic job advertising leader will nearly double its employee count with this acquisition. The future seems to be a melding of technology and creative job advertising that will form a full service recruitment marketing agency/platform. Makes sense on paper. Merging the two cultures could be a challenge.


Lebanon, NH — Appcast, the global leader in programmatic recruitment advertising technology and services,  announced today its acquisition of recruitment marketing pioneer, Bayard Advertising. This strategic acquisition combines Appcast’s award-winning programmatic technology with  Bayard’s full-service recruitment marketing capabilities, significantly expanding Appcast’s  offerings to optimize companies’ entire recruitment marketing processes. 

The combined company will serve more than 2,000 customers with hiring needs across the U.S.  and 10 major international markets.  

“Bayard is the trusted recruitment marketing partner to some of the world’s best-known  brands. Bayard’s deep well of talent and comprehensive solution set will expand, accelerate,  and improve Appcast’s ability to solve complex recruitment marketing challenges for leading  employers around the globe. Clients will benefit from a data-driven, source-agnostic approach  that combines the best of both companies,” says Chris Forman, Founder & CEO of Appcast.  

Chris Forman

Leading Talent Acquisition Tech Analyst Madeline Laurano noted, “What makes this acquisition  important to the industry is Bayard’s growing position as a technology innovator. Bayard’s  proven strengths in search and social advertising, hiring event marketing, and application flow  optimization technology will transform Appcast’s award-winning, source-agnostic programmatic job ad platform to a real leader in the broader recruitment marketing space. With a singular focus on driving superior recruitment outcomes for clients, this union will offer  businesses unparalleled opportunities to optimize their hiring funnels. It’s a fusion that  promises not only to change the game but to redefine it.” 

Bayard’s people and operations will be fully integrated into Appcast by the end of 2023.  

About Appcast 

Appcast is the global leader in programmatic recruitment advertising technology and services.  With advanced technology, unmatched market data and a team of the industry’s best  recruitment marketers, Appcast’s technology and services manage job advertising annually for  enterprise clients across industries. Headquartered in Lebanon, N.H. with offices throughout 

the U.S. and Europe, Appcast is part of the Stepstone Group, a leading digital recruitment  platform that connects companies with the right talent and helps people find the right job. To  learn more, visit http://www.appcast.io and follow on Twitter @appcast_io. 

About Bayard 

Since 1923, Bayard has been a pioneer in the recruitment marketing space. With a focus on  innovation, Bayard partners with employers across industries to engage and acquire the most  qualified and diverse candidates. As a full-service agency, Bayard helps companies achieve their  hiring goals through proven, cost-effective methods that deliver high ROI. Led by a team of  industry veterans, Bayard’s adaptable solutions are based on aggregated industry best practices  and innumerable case studies. With nearly 100 years of business acumen, Bayard understands  the array of challenges facing talent acquisition leaders and works efficiently — and  collaboratively — to deliver results. 

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