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For two and a half days in Mallorca, HR leaders came together to spark ideas, share breakthroughs and challenge the status quo.
This year’s event saw leaders from some of the world’s top organizations chart their ambitious talent trajectories, users collaborate in hands-on workshops, innovators honored at the inaugural Avature Awards and roadmap presentations set a marker for truly future-facing HR.
Read on to get the lowdown on the talent teams and tech making waves in Mallorca at #AvatureUpfront 2025.
Context-Aware, Workflow-Embedded: Delivering on the Transformative Promise of AI
Avature CEO Dimitri Boylan opened #AvatureUpfront 2025 with a challenge to HR leaders: “If all you get from AI is that individual users become more efficient, you probably won’t end up on the right side of disruption.”
He noted that while AI has moved beyond hype and is now capable of achieving real impact, most enterprise deployments still fail to deliver that value. Citing MIT research showing that 95 percent of AI pilots fall short, Boylan argued that the problem lies not with the technology at a fundamental level, but with companies bolting on consumer-oriented AI and expecting it to perform enterprise-level tasks: “AI systems today don’t fit into workflows,
