Employer Brand Is Now a Top Performance Indicator for Talent Acquisition

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And CHROs Need a Better Way to Measure It

For today’s CHROs and senior talent leaders, the biggest performance challenge is no longer applicant flow or job volume; it’s employer brand visibility and perception. In a market defined by review transparency, talent scarcity, and rising cost pressure, employer reputation has become one of the most powerful predictors of hiring success.

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See also  BuiltIn adds employer brand reputation service
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