HR Works Overtime to Make Rewards and Recognition Pay Off – New Study by HR.com Research Institute

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The new research publication, HR.com’s State of Rewards and Recognition 2025 from the HR Research Institute, offers deep insights into the powerful impact — and ongoing challenges — of organizational rewards and recognition (R&R) programs.

The findings highlight that while R&R programs can deliver significant payoffs, organizations must overcome critical hurdles to achieve their goals.

According to the study, the top five benefits of effective R&R programs include:

Helping employees feel valued

Enhancing the overall employee experience

Improving employee attitudes and behaviors

Boosting employee well-being

Increasing individual and organizational performance

Despite these substantial benefits, many organizations struggle to implement successful R&R strategies. The research identifies five major barriers:

Lack of measurable performance goals tied to recognition

Insufficient managerial training on R&R best practices

Inconsistent application of R&R programs across the organization

Lack of transparency in how recognition is implemented

Poor communication and limited visibility of R&R initiatives

The differences between successful R&R programs and less effective efforts reveal that high-performing organizations are significantly more likely to regularly evaluate and enhance their R&R initiatives, with their HR professionals:

13X more likely to say donations to a charity are a popular reward

over 6X more likely to measure the impact of R&R through employee performance metrics

nearly 6X more likely than lagging organizations to review program effectiveness on a

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