[TRUMBULL, CT] – RecTech Media, a trusted source dedicated to news in the human resources and talent acquisition sectors, announced the official rebrand of its newswire service from RecTech PR to HR Technology Wire.
The change is effective immediately and reflects the company’s expanded mission to serve the entire spectrum of Human Resources technology, including solutions for talent management, learning & development (L&D), compensation, benefits, HRIS platforms, and employee experience, alongside its continued strength in recruitment technology (RecTech).
Chris Russell, Founder of HR Technology Wire, stated, “For years, our core focus on recruitment technology allowed us to build an incredible base of readers and credibility. However, as the HR technology landscape has rapidly consolidated and evolved, we recognized the need for a platform that equally champions innovation across all HR functions. The name HR Technology Wire is inclusive and immediately signals our commitment to delivering essential news and announcements for every segment of the ecosystem.”
📈 Why the Rebrand Matters
The transition to HR Technology Wire addresses a crucial need in the market:
- Inclusivity: The new name welcomes PR professionals and marketing teams from companies specializing in non-recruitment-focused HR technologies, such as HRIS, Payroll, Benefits, and Employee Engagement.
- Market Expansion: It aligns the platform with the multi-billion dollar Human Capital Management (HCM) software market, which is now dominated by integrated suites.
- Clarity: It offers clearer positioning for media outlets and journalists covering the broader future of work and enterprise technology beat.
- SEO Advantage: The change leverages high-value search terms like “HR Technology” and “HR Tech” to better connect newsmakers with their target audiences.
🌟 Continued Commitment to RecTech
While the scope is expanding, HR Technology Wire remains a premier destination for news in the recruitment tech sector.
“Using HR Technology Wire guarantees vendors placement across RecTech Media properties including RecruitingHeadlines.com, HRtechfeed.com and HRnewsfeed.com in addition to social media tagging and email distribution to a targeted audience,” Russell added.
The new website and branding are now live at https://www.hrtechnologywire.com/. Existing subscribers and users will experience a seamless transition, with all current services remaining intact under the new brand.
About HR Technology Wire
HR Technology Wire (formerly RecTech PR) is the specialized press release distribution platform for news and announcements shaping the future of work. We connect innovators in Human Resources Technology—spanning talent acquisition, talent management, L&D, HRIS, and employee experience—with journalists, investors, and industry professionals. Our mission is to amplify the stories driving innovation in the multi-trillion-dollar global HR market.
