New Hiring App for Hourly Food and Retail Workers

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San Francisco — Landed,which provides the first mobile app connecting hourly food and retail workers with local employers, announced today the official launch of its platform which uses engaging video profiles to help candidates stand out, leverages AI technology for matching candidates to jobs, and automates much of the hiring process for employers. The company also announced the close of a seed funding round: $1.4M led by Javelin Venture Partners, which has backed the likes of MasterClass and Thumbtack, with participation from Y Combinator, Palm Drive Capital, and key angels.

Vivian Wang founded Landed after working in the retail industry where she saw firsthand the extremely high employee turnover of 130 percent on average. That meant managers had to be constantly recruiting. Landed – which is designed for retail and food businesses – automates much of the hiring process by matching candidates, scheduling interviews, and following up with candidates. It also provides hiring accountability, by tracking each hiring manager’s activity and progress towards hiring goals. For candidates, Landed helps them stand out through engaging video profiles that are much more compelling than paper applications and resumes.

Landed launched its beta solution just as COVID-19 hit the U.S. Fortunately, its strong base of restaurant customers are faring well, increasing their takeout and delivery businesses to offset a decline in in-restaurant dining, and its grocery customers are thriving. The pandemic fueled the need to do more hiring virtually, and Landed’s focus on mobile/video has been a big advantage, enabling the company to continue growing throughout 2020.

“Vivian and the team at Landed have developed a sophisticated AI platform to help the food, retail, and hospitality industries find and hire high quality candidates with less effort,” said Vivian Cheng of Javelin Venture Partners. “Landed is also well positioned to help businesses tackle their diversity, equity, and inclusion efforts by sourcing a larger number of diverse candidates, helping more people land the right job during these difficult times. Vivian is exactly the type of founder we like to back – she has incredible drive and a far-reaching mission of improving the lives of the 90+ million hourly workers across the US.”

As an Asian-American female founder who grew up in Ohio, Wang’s background ranging from financial markets at BlackRock to strategy at multinational retailer Gap Inc. enables her to develop discerning business strategies with deep industry knowledge and a people-first approach.

How Landed works

Job seekers download the Landed Jobs mobile app, and are guided through setting up their Landed candidate profile, which includes short videos plus details on their work experience, location, and shift availability. Candidates can then browse jobs available near them. Landed’s AI-based intelligent matching technology matches candidates with employers for whom they might be a fit.

Hiring managers download the Landed Employer mobile app, and input hiring goals such as role titles, headcount, pay rate and locations. Landed then presents the employer with candidates who are the best matches for their open positions based on its intelligent matching algorithm, driven by AI tech. Hiring managers can see matched candidates, organize their candidate pipeline into different folders, and communicate with candidates all from within the app. Employers pay Landed a monthly subscription to access candidates to meet their hiring goals.

Landed matches candidates with employers using a proprietary, intelligent matching system driven by AI, machine learning, and natural language processing. The system evaluates each candidate on 50+ data points, such as communication skills, body language, work longevity, etc. to determine fit for specific jobs. Landed can then prioritize different attributes in candidates depending on each employer’s focus.

Grocery Outlet Ventura is an early customer of the Landed app. Eric Sawyer, Owner/Operator, said, “My time spent on scheduling and performing interviews has been cut in half by utilizing the Landed app for most of my communications. I receive a continual flow of new potential candidates and stay up to date with notifications on the app, which seamlessly integrates with how I am already using my phone with emails, text, and social media. I’m at a ratio of 1 hire for every 3 interviews versus 1 hire for every 10 interviews before Landed. I am saving dozens of hours while finding more qualified hires for my business.”

The typical food employer using Landed is a multi-unit franchise holding group with a few dozen quick-service or fast casual restaurant locations, actively hiring for all roles from entry-level to leadership like district managers. Landed customers include franchisees for Wendy’s, Chick-fil-A, and Grocery Outlet and the company has thousands of candidates on the platform in the markets we serve.

“We are very excited to officially roll out the Landed platform to food and retail business owners to help them make smarter, faster hiring decisions and help them use their time more effectively,” said Vivian Wang, Founder and CEO of Landed. “Helping candidates find the right jobs, and helping businesses hire a qualified, more diverse staff is our passion at Landed and by using AI and ML technology and leveraging video we can make the whole process much more efficient. Landed is proud to have helped hundreds of people find jobs in the last year during such a bleak economy and are planning to use our funding to continue rolling out our solution in more cities across the U.S.”

Currently Landed serves seven major metro areas: Northern California, Southern California, Virginia Beach/Chesapeake VA, Phoenix/Scottsdale AZ, Atlanta GA, Reno NV, and Dallas-Ft. Worth TX. That number will likely triple by the end of 2021.

About Landed

Landed provides the first mobile app connecting hourly food and retail workers with local employers, to help them find and hire better quality candidates, faster. Guided by the app, candidates create video profiles, and are then matched with employers instantly using proprietary AI-based technology. Landed automates much of the process for employers, helping them quickly fill positions. Landed has helped clients such as Wendy’s, Chick-fil-A, and Grocery Outlet fill thousands of positions since its launch in 2020. Learn more at

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