Stories Incorporated Launches Virtual Story Sessions

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WASHINGTON, May 19, 2020 /PRNewswire/ — Stories Incorporated (Stories Inc.) has launched a new service offering: Virtual Story Sessions. A leading employer brand and recruitment marketing content agency, Stories Inc. defines and communicates unique corporate cultures through its proven employee story methodology and process. Virtual Story Sessions use Stories Inc.’s two-part innovation: uncovering compelling stories from employees and then transforming those stories into high-quality candidate and employee marketing content. The new service allows Stories Inc. to uncover substantive stories from a distributed workforce and develop an array of content to increase candidate and employee engagement.

Through the fully facilitated Virtual Story Session process, Stories Inc.:

  • Sends storytellers a video toolbox with the technology for creating the best audio and video quality possible. 
  • Schedules the interview sessions and prepares storytellers. 
  • Walks storytellers through the equipment setup, requiring no technical experience on the storytellers’ part. 
  • Facilitates virtual conversations, resulting in engaging stories about working at the organization. 
  • Creates culture content in line with marketing goals.

Immediately after each Virtual Story Session, Stories Inc. begins crafting content for companies to use in their internal and external marketing efforts. Each Virtual Story Session produces videos optimized per distribution channel and written content for blogs, email, and more. Companies receive a content library with themes related to culture, diversity and inclusion, organizational purpose, and more. 

Stories Inc. partner and co-founder Lauryn Sargent says, “Stories Inc.’s Virtual Story Sessions extend our proven and celebrated employee storytelling capabilities to distributed teams while maintaining our excellence in employee story substance and visual quality. And by removing geographic barriers, we’ve created a progressive approach for employers to access even more diverse, compelling employee stories from all around an organization.” 

Stories Inc. has captured stories virtually since its founding in 2012. However, the rise of distributed teams and COVID-19’s shifting of many employees to home offices drove further development.

“Virtual Story Sessions allow organizations who have adjusted to virtual offices to tell their stories and reflect their current culture,” says Scott Thompson, Stories Inc. partner and co-founder. “The ways companies are responding to the COVID-19 crisis say a lot about the culture of those companies. These are stories that need to be told, captured, and shared, and we are proud that our Virtual Story Sessions provide those important services to our customers.”

Leading and emerging employer brands engage Stories Inc. for a variety of recruitment marketing and employee engagement initiatives, including: 

  • Culture stories, to reinforce and communicate corporate values.
  • Onboarding content, to help new team members connect virtually and meaningfully with the company culture. 
  • Employee recognition, as a way to celebrate and amplify great work.
  • Insight into employee experiences for specific talent categories and hiring campaigns, like women in technology.

Stories Incorporated is a recognized expert in content that captures real employee experiences and distinct organizational cultures. The company has earned a perfect Net Promoter Score from customers. 

Amy Forbes Winebright, Global Project Manager of Talent Attraction and Employer Brand for Dell Technologies, says, “Stories Inc. has always produced excellent results for Dell Technologies. They’re amazing and easy to work with, and always uncover content themes right in line with our goals and objectives. Their new Virtual Story Sessions offering provides a great way for companies to develop employee story content from globally distributed teams, like ours, while still maintaining a high level of service and quality.”

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