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The winner ATSs have already made the shift in how they think about product strategy.
For much of the past two decades, product strategy in recruitment technology revolved around a deceptively simple question: should we build this ourselves or buy it from someone else?
Whether the discussion touched on CRM, recruitment marketing, assessments, or AI, the logic was consistent. Strategically important? Add it to the roadmap. Not a priority? Leave it to a specialist vendor.
That model worked when customer
