The Modern Recruiter: How Sales and Marketing Skills Work Together

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Key Takeaways The recruitment landscape has evolved from a transactional process to an experience-driven approach where jobs are products to be marketed and sold to candidates. Modern recruiters must master sales and marketing competencies – from building relationships and managing pipelines to creating compelling employer branding and multi-channel outreach strategies. Success requires a candidate-centric approach that combines marketing expertise to attract candidates and sales skills to guide them through the recruitment journey.

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