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Here’s a recruiting puzzle you might recognize: 33% of companies struggle to find talent, while 26% are buried in applications. The problem? It’s not about casting a wider net, but casting the right one.
That’s where our 2025 Recruiter Success Kit comes in. Packed with eight essential worksheets, it’s designed to help talent acquisition pros like you refine your strategy so you can hire with confidence and ease.
In this blog, we’re zooming in on just one key piece: targeted audience planning. For even more ways to level-up your hiring game, download the complete kit.
Let’s dive in!
The Power of Targeted Audience Planning
Hiring today is about more than just posting jobs — it’s about building real connections. The best recruiting teams use data to understand their ideal candidates and keep them engaged from the first interaction all the way to the job offer and beyond.
Here are some of the most popular types of targeted audiences used by recruiting teams today.
1. Key Talent Audiences: These broader pools include candidates with specific skills and experience levels, ranging from seasonal workers to executive positions. They help maintain wide talent funnels while focusing on required qualifications.
2. Strategic Audiences: Essential
