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Key Takeaways: A talent network, also known as a talent community or pipeline, consists of individuals who have provided contact information and consented to receive communications from a company. Balancing informational content with promotional messaging ensures subscribers benefit from the communication, improving overall engagement and retention. Consistently delivering valuable information fosters trust and transparency within the talent network, strengthening relationships with candidates. A/B testing and analyzing data help refine content and messaging strategies over time, ensuring that communications resonate with the talent network audience.
