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Key Takeaways: Various sectors, including hospitality, retail, and healthcare, struggle to fill vacancies due to factors like the cost-of-living crisis and Brexit impacts. Employer branding and employee value proposition (EVP) play crucial roles in attracting and retaining talent, offering more than just remuneration, such as career progression and work-life balance. Tailoring recruitment strategies to individual candidates’ preferences and needs can create a more meaningful connection and increase the likelihood of successful hires. Choosing the right recruitment channels and using analytics to refine strategies are crucial for reaching the target audience effectively.