Employer Brand Examples: Positioning & Taglines

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Acing Your Positioning

When it comes to your brand, one of the most important things to do is to nail your positioning strategy. Who are you as a brand? What does your organization value, what are your business goals, and how will you improve the lives of your customers, partners, and employees?

Coming up with a positioning strategy may seem like a daunting task, and for more complex organizations, it might be. But, having unique positioning is vital for the success of any business looking to attract customers, drive revenue, and bring in top-tier talent.

One way to communicate your positioning is through a tagline.

A tagline is a brief phrase that embodies the essence of your brand, your culture, and who you are as a business. In the world of employer branding, it should also encompass what it means to work at your organization.

No pressure, right?

We’ve put together four employer brand examples we love, and the taglines that accompany them, to help inspire your own.

Employer Brand Examples We Love Google: Build for everyone

Google’s corporate career site and employer brand tagline are just what you’d expect from the brand: simple, clean, and impactful. Using

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