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This year’s IAMPHENOM conference in Philadelphia felt much larger than in past years- not just in attendees but in content and product announcements as well. With 2,500 attendees, over 90 sessions, and more than 100 customer speakers from organizations like Mastercard, Pepsi, and SSM Health, the event highlighted the growing interest in AI-driven innovation. The expanded partner expo and increased industry participation reflects Phenom’s evolving role in the HR tech space.
While Agentic AI—with the introduction of 25 AI-powered agents—was the headline announcement, what stood out most to me was Phenom’s focus on customer engagement. From leadership to sales and customer support, the company’s emphasis on long-term relationships was clear. Executives like Mahe Bayreddi and Cliff Jurkiewicz clearly have strong, personal connections with many of their customers, reinforcing the theme of “customer obsession” that came up repeatedly throughout the event.
However, beyond the product announcements and customer focus, the broader implications for HR technology adoption, skills-based hiring, and AI-driven decision-making raise important questions about the future of talent acquisition and HR Tech. Are companies ready to transition to Agentic AI? What does that mean for the future of HR/recruiting?
Key Themes from IAMPHENOM
1. Skills-Based Talent Approaches
Phenom
