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As we move (too quickly?) through 2025, artificial intelligence is no longer a theoretical advantage or a side experiment—it’s a non-stop active topic as organizations evaluate how it fits into their operations.
Some early predictions about AI’s business impact have fallen flat, but others are proving to be spot-on. Among the voices, PwC researchers have revisited their 2025 forecasts. Analysts at the firm made early calls on AI’s strategic value—especially around sustainability, speed and competitive edge—that are now playing out in HR departments around the world.
‘A leap forward’ for AI
Report author Dan Priest, chief AI officer at PwC U.S., wrote: “In the age of AI, six months can be a leap forward, and most of our 2025 AI Business Predictions are playing out as expected.”
Dan Priest, chief AI officer at PwC U.S.
PwC’s predictions tend to align with the most current thinking from inside the HR function. According to speakers at the upcoming HR Tech conference and in industry reporting from HR Executive, HR teams are using AI to make better decisions, boost employee experience and improve talent acquisition efforts.
PwC predicted that AI would move from a supportive tool to a central driver of value. We’re
