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When plans were announced for the opening of luxury resort and casino Fontainebleau Las Vegas, skepticism abounded. The project was nearly 20 years in the making, after a series of stops and starts—so some people doubted the property would actually open its doors, said Kim Virtuoso, chief people officer at the company.
That was among the obstacles the small talent team faced as it built its recruitment marketing strategy, Virtuoso told attendees at HR Tech this week. While the property was opening as a sister site to the Fontainebleau in Miami, it was an entirely different market with no notoriety in the Vegas area, making a “copy and paste” approach to hiring impossible.
Starting in the summer of 2023, the team had just four months to hire 6,500 people across a range of diverse roles—which Virtuoso said was a significant challenge but also created the opportunity to think outside the box and leverage technology to drive candidate experience.
AI in hiring: powering the candidate experience
Working with consultants at DB Schenker, the talent team built out a career site and launched a radio and billboard campaign in Las Vegas and feeder markets. It also took to social media to showcase
