How to Build a Strong Employer Brand and Decrease Cost-Per-Hire

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Key Takeaways A strong employer brand can significantly reduce cost-per-hire by attracting more qualified candidates, improving retention, and streamlining recruitment. Developing detailed candidate personas and aligning employer branding efforts with these personas can lead to more targeted and cost-effective recruitment marketing campaigns. Emphasizing work-life balance and showcasing it through various channels can attract top talent who value it, potentially reducing turnover and associated rehiring costs.

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