Measuring the ROI of Recruitment Marketing Campaigns

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Key Takeaways: Labor force participation and rates of hire indicate heavy competition for candidates. Ensuring return-on-investment (ROI) is essential in crafting effective recruitment marketing campaigns. Well-defined objectives and Key Performance Indicators (KPIs) are vital first steps for evaluating ROI. A multi-faceted approach to tracking recruitment marketing costs is crucial in optimizing strategies and achieving the highest ROI.

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