This post was originally published on this site
The talent landscape in 2025 is defined by contradiction: there’s no shortage of people looking for meaningful work—and yet employers across industries are struggling to fill roles. While many organizations paused hiring decisions during the uncertainty of recent election cycles, that hesitation hasn’t resolved itself with the calendar.
Each generation of candidates looking for work today looks for different factors to motivate job applications, creating additional complexity for hiring teams.
New headwinds have emerged: global tariff wars, cost volatility, and sustained market uncertainty are making workforce planning harder than ever.
Our new report sheds light on these changes and how employers can stand out. We don’t need more employer blanding, we need employer branding that tells stories and adds value to the hiring process.
When I spoke with our Chief Strategy Officer, George Rogers, about the current state of hiring, he noted how dramatically things have shifted since his early days as a regional retail operations executive.
“Back then, if you had a good store location and competitive wages, you’d get applicants. Today? It’s a different world. AI and automation are changing the hiring process and candidate expectations. Employers are no longer just competing with the business down the street—they’re competing
