How to build an effective HR communication strategy in 2024

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As anyone who’s worked in human resources for a while should know, building an effective HR strategy is often the easy part. The real work is making sure everyone is aware of what your goals are, can find the information they need, and knows how to get in touch with you when they need you. In a word: communication.

Having a robust HR communications strategy in place has become especially important, as more organizations embrace remote and hybrid work options. For many, the HR department is no longer a quick walk down the hall. Instead, you may just be another email or chat. How do you stand out in this environment? How do you make sure your HR strategy gets heard?

Let’s take a closer look at what effective communication strategies can do for HR departments, then explore how you can build your own.

What Is a Communication Strategy in HR?

An HR communications strategy outlines how the human resources department should communicate and share information with employees, job seekers, new recruits, and other stakeholders. This communication may include new workplace policies and procedures, training information, job openings and recruitment incentives, or anything else related to HR. It may also

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