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Key Takeaways Working knowledge of the benefits and challenges of seasonal hiring is essential for recruitment marketing professionals. Agility and consistency are critical elements of successful seasonal hiring strategies. The strategic integration of technology into recruitment processes is essential for managing seasonal hiring.
Seasonal hiring presents various opportunities and challenges for businesses across multiple industries, from retail and hospitality to agriculture and logistics. As companies prepare for peak periods, attracting and retaining a skilled seasonal workforce becomes critical. As reported by Reuters, the retail sector alone is expected to add 520,000 new jobs in the final quarter of 2024.
Recruitment marketing strategies for seasonal workers shouldn’t require a desperate scramble for last-minute hires. A smarter play emphasizes year-round talent acquisition, technology utilization, and fostering a strong employer brand.
