7 Proven Strategies for Attracting Generational Talent to SMBs

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Today’s workforce is complex and multigenerational. For small- and medium-sized businesses eager to attract generational talent, there are five generations to consider — Traditionalists, Baby Boomers, Generation X, Millennials, and Generation Z.

Identifying the motivations and behaviors of job seekers across generations is crucial to attracting top generational talent for growing companies.

We’ve asked HR professionals and business leaders to share their insights on effectively attracting generational talent strategies. From offering remote work and professional growth to highlighting authentic employer branding, see how these approaches can align and attract generational talent for small- and medium-sized businesses.

Offer Remote Work and Professional Growth Emphasize Work-Life Balance and Mentorship Use Passive Recruitment Strategies Implement Broad Flexible Work Options Maintain a Diverse Social Presence Feature Multigenerational Employee Testimonials Showcase Authentic Employer Branding Offer Remote Work and Professional Growth

In today’s diverse workforce, offering remote-work options, opportunities for professional development, and support for work-life balance resonates with millennials seeking meaningful careers and experienced professionals looking for a fulfilling work environment. Recognizing each generation’s unique perspectives and contributions allows for a collaborative and innovative workplace where everyone can thrive and grow together.

April Cornell, Human Resources Recruiting Manager, Level 3 Audio Visual LLC

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