Cultivating exceptional company cultures: Bob’s Values feature at work

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Imagine the scenario. Your business has decided it’s time to create company values. You’ve conducted a thorough process, involved a range of stakeholders, wordsmithed, edited, and refined. You’re confident the outcome captures your company’s DNA. Your values are ready to go. So what next? 

In many ways, creating company values is the easy bit. It’s creative and engaging, especially when colleagues volunteer to get involved. Now, the real challenge starts: How can you truly integrate your values into the day-to-day at your company? 

The process can be challenging, and integrating and implementing values into your daily processes and culture on a practical level can be a very different experience from the one you had creating the values. 

Wiring your values into the company’s operations is far from a ribbon-cutting moment. It’s a granular, detailed exercise that requires technology and automation to truly achieve scale and impact. 

And it’s not just the process that is tough. HR professionals encounter resistance from colleagues when it comes to including values in the everyday. Some people still see values as a “fluffy” thing, unrelated to their goals. Fortunately, there is a wealth of sources to help you counter this cynicism. 

The late Tony Shieh

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