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Key Takeaways: With a vast majority of Americans, especially Gen Z and Millennials, using social media, organizations must incorporate social media into their recruitment strategies. Social media provides an excellent platform for showcasing company culture, values, and people, thereby enhancing employer branding and attracting potential candidates. Social media facilitates interactive engagement with potential candidates, fostering a closer connection between organizations and applicants. Recruitment marketers should be agile and adaptable, continuously adjusting strategies based on changing candidate preferences and platform dynamics.
