Impact of Awards on Recruitment Marketing Strategies

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Key Takeaways: Job seekers spend a considerable amount of time researching companies before they apply. Promoting company awards offers compelling content for job seekers to consider. Winning awards matters! Award promotion has many different benefits, including building top-of-funnel awareness, brand elevation, and driving retention. There are various ways to promote an award. Ensuring the strategy is comprehensive and includes tactics within earned, owned, and paid channels is important. 

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