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Many job seekers are looking for more in their work than just a paycheck and a strong mission can make your company a magnet for top talent with heart and soul. But you have to get the story out there, so candidates know which organizations have a mission worth supporting and which are merely talking a big game.
Salary is an incredible solution to talent acquisition challenges when there is a profit motive and markets are the primary benchmark for measuring success. It doesn’t do nearly as good a job when mission, not markets, provides the underlying motivation for the organization.
That’s part of the reason why hiring for a mission-driven organization can be a tricky task. Often, these organizations are facing a triple constraint: they have limited financial resources, specific soft skill requirements, and a burning need for individuals who share their values. Most mission-driven companies see themselves as servants of the needs of their customers. An inspired and empathetic workforce is foundational for success because—and this is true of every organization, mission-driven or not—you are you hire.
At the same time, there’s a growing movement of people who are seeking to
