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Born between approximately 1997 and the early 2010s, members of Gen Z have an increasing presence in the workforce. In fact, it is predicted that they will make up more than 30% of the workforce by 2030. This cohort is entering the job market with very different experiences, training, and expectations than the generations that came before them. Having a deeper understanding of Gen Z — what they look for in a potential employer, how they spend their time, and what grabs their attention — can help you effectively attract, engage, and reach these rising job seekers on social media and beyond.
Getting to Know the Gen Z Workforce
Understanding Gen Z starts with understanding how this group differs from the generations that came before. Gen Zers are more educated than older cohorts, with 57% of 18-to-21-year-olds in college; this contrasts with just 52% of Millennials and 43% of Gen Xers in college at the same age. Interestingly, the pandemic has affected Gen Z the most in relation to work when compared to older generations — perhaps because of their limited on-the-job experience at the time the pandemic hit. They were most likely to have lost jobs or experience reductions
