Navigating the Gen Z Talent Pool: College Recruitment Strategies for Success

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Key Takeaways: Dated recruiting practices are ineffective with Generation Z, making it crucial for companies to adapt and tailor their recruitment strategies to resonate with this new audience. Employers must recognize the distinct characteristics and preferences of Gen Z, including their emphasis on meaningful work and work-life balance. Employers should update their marketing materials to reflect changes in workplace culture and ensure consistent branding across all channels, including online platforms popular with Gen Z.

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