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Hiring organizations want to adopt an organic-first strategy, but they’ve been gaslit into believing it’s just not possible. Let’s set the record straight.
At JobSync, we make a simple claim: your inbound recruiting strategy starts with an organic-first candidate acquisition strategy.
The main objection we get is typically, “but organic candidate traffic is dead.”
Guess what? You’ve been fed a lie. Organic candidate traffic is free traffic, it’s quality traffic, and there’s lots of it available. An organic-first candidate acquisition strategy has the potential to be a gift that keeps on giving—but only for those who know how to leverage it.
Is organic candidate traffic dead?
There are a few reasons why people might think that organic candidate traffic is dead depending on the job board. Google for Jobs shows more results for prominent job boards and less for company websites, for example. Indeed and ZipRecruiter are sending very little free organic traffic to anyone with a company site application and the smaller job boards just have enough candidate traffic to matter.
But is this true or is it simply that you aren’t getting very much traffic through organic means?
Is there still organic candidate
