The Value of Candidate Engagement

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An effective candidate engagement process, especially one that leverages automation, not only helps candidates become more comfortable working with you, but has the added benefit of keeping your private talent pool more efficient overall.

Let’s look at some of the key factors that make up a candidate engagement experience:

The Power of Connection

Regular, meaningful communication is key for all relationships, and your relationship with candidates is no different. Whether it’s a quick email, a friendly phone call, or a personalized message on LinkedIn, staying connected keeps the relationship alive.

But it’s not just about talking; it’s about listening too. Keeping communication open with your candidates means more opportunity to learn what motivates them, what their strengths are, and what they’re looking for in a job. The more opportunities you create for candidates to connect with you, the better you can tailor your own communications with them and ultimately with the potential managers you’ll be recommending them to.

Securing Your Brand

Recruitment branding isn’t just for big corporations. Even a one-recruiter agency has a story to tell. By sharing your own story with candidates, you can help them understand who you are and what it’s like to work with you.

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