New Research: Nurturing a Strong Learning Culture in Today’s Organizations

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Aptitude Research

We’re thrilled to announce the release of our newest research report on learning cultures! This collaborative effort brought together the expertise of our team, including the brilliant Laurie Ruettimann, and our amazing partner, Learnerbly.

One of the key highlights of this report is the introduction of a comprehensive maturity model—a tool designed to assist companies in assessing their current position and charting a course for future growth. With this model, companies can gain a clear understanding of where they stand and identify specific areas where they need to focus their efforts to enhance their learning cultures.

We found that 67% of companies are ramping up their investments in learning and development initiatives this year. This surge underscores a growing recognition among businesses of all sizes: continuous learning is essential for staying competitive and agile in the dynamic business landscape.

However, despite the increasing investment in learning initiatives, there’s a glaring gap between intention and execution. Less than half of companies express confidence in the effectiveness of their learning cultures, and only one in three are satisfied with their providers. This disconnect exposes a critical gap between investment and perceived value, highlighting the need for a paradigm shift

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